Business, Management and Accounting
2 years ago

Boosting Customer Retention Rate Leads to Greater Success and Profit.

1 view
Analyze the Effect of Customer Retention Rate on Customer Lifetime Value(CLV) - Based on the Regression Model
Yueru Jin

Paper Summary

The article analyzes how improving customer retention rates can increase customer lifetime value for companies. The researchers used graphical analyses to study the relationship between customer retention and value. They found that focusing on retaining customers can lead to greater success and profitability for businesses.

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