Japanese startups defy odds, conquer global markets without strong incentives.
The study looked at why some Japanese high-tech startups expand internationally early on, even though they have a big domestic market. They found that factors influencing internationalization in small markets also apply to big markets. The type of technology a startup uses also affects their decision to go global. Entrepreneurs who are open to international opportunities are more likely to expand overseas. This research helps entrepreneurs thinking about going global and policymakers who want to encourage early internationalization.