Environmental Science
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Marketing research revolutionizes enterprise diagnostics with accurate market data

Herald of Khmelnytskyi National University Economic sciences
MARKETING RESEARCH AS AN INFORMATION BASIS FOR THE DIAGNOSTICS OF THE MARKETING ACTIVITY OF THE ENTERPRISE
Ludmila LARKA

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The article discusses how marketing research can provide valuable information for diagnosing a company's marketing activities. By using special methods to gather and analyze data, marketing research helps in making better management decisions. The study shows that marketing research can offer insights into market share, potential market size, competition, and customer satisfaction. It also highlights the importance of investing in marketing research for long-term economic benefits.