Business, Management and Accounting
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Revolutionizing Customer Retention: Social CRM Key to Building Lasting Relationships

Role of Social CRM (Customer Relationship Management) in Customer Retention: A Quantitative Investigation
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The article discusses how businesses can use Social CRM to understand customer needs and build lasting relationships. By combining IT and relationship marketing, companies can create long-term partnerships with customers. To be successful, organizations need to use customer-oriented strategies, software, and innovative approaches. This approach helps businesses stay competitive and customer-centric in today's economy.