Business, Management and Accounting
a year ago

Buyer's Remorse Cripples Consumers' Confidence in Purchases

1 view
Edward Elgar Publishing eBooks
Regret: cognitions and emotions after the purchase
Katja Gelbrich, Stefan Müller, Stanford A. Westjohn

Paper Summary

The article talks about how people sometimes regret their purchases after buying them. This regret can happen because they didn't think about it beforehand or because they changed their minds later. Regret is different from just being unhappy with a purchase because it can make people less likely to buy from the same place again. It's important to understand the difference between regret before buying something and regret after buying it.

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