Social Sciences
a year ago

AI-powered Business Model Innovation Ensures Survival Amidst Pandemic Challenges.

Qeios
Artificial Intelligence Implementation in the Business Model Innovation for Ensuring Business Continuity: A Case Study of PT. Metrodata Electronics Tbk.
Christian Nicholas Wibowo, Adhi Setyo Santoso

Paper Summary

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This paper discusses how PT Metrodata Electronics Tbk. (ME) is using artificial intelligence and new business models to adapt to changes caused by the Covid-19 pandemic. By incorporating AI systems, online shipping, and digital payments, ME aims to improve efficiency and revenue generation. The new business model takes advantage of trends like online shopping but faces challenges from digital transformation. The study shows that business model innovation can help companies like ME stay competitive and ensure business continuity in a rapidly changing environment.