Business, Management and Accounting
a year ago

Bank Customers Demand Better Service, Satisfaction Plummets

1 view
JPPI (Jurnal Penelitian Pendidikan Indonesia)
Analysis of public service cauldron on customer satisfaction at bank Republik Indonesia Kefamenanu branch
Berno Benigno Mitang, Emilia Khristina Kiha

Paper Summary

The study analyzed how the quality of service at a bank branch impacts customer satisfaction. Multiple Regression Analysis was used to examine this relationship. The results showed that the quality of service has a significant but limited impact on customer satisfaction, contributing to 64.3% of it. Other factors not studied in this research also play a role in determining customer satisfaction.

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