The article discusses how business analytics is evolving due to the increase in data and new technology. It explains different types of business analytics like descriptive, predictive, and prescriptive analytics. The focus is on how business models and innovations are crucial for valuable insights from analytics. The development of corporate analytics has progressed from traditional to modern versions. Business analytics and business analysis are now seen as different, with analytics focusing on data analysis and business indicators. The article shows the importance of areas like Business Intelligence and Big Data Analytics in business analytics. It concludes that digitalization will continue to impact business analytics and calls for further improvement.