Business, Management and Accounting
a year ago

Revolutionize Product Development with Effective Marketing Research Strategies!

International Journal of Research and Innovation in Social Science
Marketing Research and New Product Development in Selected Organizations in Enugu State.
Ikechukwu Njoku, Prof. Wilson Ani

Paper Summary

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Effective marketing research is crucial for developing new products in today's fast-paced world. It helps companies understand customer preferences, strengths, weaknesses, and opportunities. By using marketing research, organizations can create, refine, and evaluate marketing strategies to improve their products. This study focuses on how organizations in Enugu State use marketing research to enhance their new product development. Marketing research is considered a valuable asset for organizations looking to succeed in the market.