The article explores how companies in luxury industries work with their suppliers to improve their products. By studying real-life examples in the motorcycle and automotive industries, the researchers found that focusing too much on getting benefits from the relationship can actually harm it in the long run. This can lead to the end of the partnership, even if both sides initially worked together well. The study shows that finding a balance between creating value together and taking advantage of new skills is crucial for a successful buyer-supplier relationship in luxury product businesses.