Decision Tree Method Dominates in Sentiment Analysis of Bukalapak Reviews
The study compared three methods (KNN, Naive Bayes, Decision Tree) for sentiment analysis of reviews on the Bukalapak app. Using data from 1000 reviews, the Decision Tree method showed the highest accuracy (89.12%), precision (88.62%), and recall (100.00%) compared to KNN and Naive Bayes. This suggests that Decision Tree is the most effective method for classifying positive and negative reviews on the Bukalapak marketplace.