The article explores how digital technology helps create new business models in the creative industries. By studying existing literature and real-world examples, the researchers found that digital technology has led to significant changes in how companies operate. While many new business models are not entirely original, they are innovative in how they use digital tools to offer a wider range of services. A key trend is companies using multiple business models to cater to different markets or products. This ongoing learning process helps refine and expand our understanding of business models and how digital technology drives innovation in the creative industries.