Optimal TV Brightness Levels Discovered, Improving Visual Comfort for Millions.
The study looked at how the brightness of a TV screen affects how comfortable it is to look at under different lighting conditions. They found that a brightness of 250 cd/m2 is best for dim lighting, while 400 cd/m2 is best for bright lighting. Bright lighting of 500 lx is less uncomfortable than dim lighting of <1 lx.