Business, Management and Accounting
a year ago

Boost Honda Motorcycle Sales in Muna with Quality, Price, and Brand!

Jurnal Manajemen dan Kewirausahaan
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN MUNA
Wa Ode Vira Saltifa, Alida Palilati, Isalman Isalman, Aidin Hudani Awasinombu, Asrip Putera

Paper Summary

The study looked at how product quality, price, and brand image affect people's decisions to buy Honda motorcycles in Muna Regency. The researchers found that all three factors together have a significant impact on purchasing decisions. Specifically, improving product quality, increasing the price, and enhancing brand image can lead to more people choosing to buy Honda motorcycles in Muna Regency.

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