Computer Science
a year ago

Burberry's Digital Marketing Strategy Sets New Standard for Luxury Brands.

Advances in Economics Management and Political Sciences
Analysis of Burberry's Marketing Strategy
Yating Yan

Paper Summary

Burberry uses digital marketing to reach younger customers and build its brand image. Their online strategies include creative content, campaign videos, and specific marketing channels. This approach has helped Burberry become a leader in the luxury market and set new trends in marketing.

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