Cash Is Alive: How Economists Explain Holding and Use of Cash" delves into the reasons behind why people hold and use cash, including factors like why people hoard cash, how cash is used in transactions, and the types of consumers who prefer using cash. The researchers explore various aspects such as cash management, spending habits, merchant acceptance, and the costs associated with using cash. Their goal is to shed light on the complexities of consumer behavior regarding cash, providing insights into how and why people choose to use physical currency in a digital world.