The article discusses how big data and artificial intelligence are shaping our world. It explores the evolution of data, information, knowledge, and intelligence, showing how they are interconnected. By applying a concept called meta, the researchers reveal that big data 4.0 equals big intelligence. This means that advanced analytics are crucial for understanding and utilizing large amounts of data effectively. The findings suggest that we are currently in the era of big intelligence, where smart analytics play a key role in unlocking the potential of big data.