The article discusses how conducting research on the internet through online surveys is different from traditional methods. It explains that electronic surveys have unique characteristics that affect their design and implementation. The researchers argue that web-based surveys are better than email surveys, but a combination of both can be effective. They provide guidelines for creating and using web-based surveys, focusing on aspects like survey design, subject privacy, and response rates. The researchers demonstrate these guidelines in their own study on online discussion group participation. Overall, the article emphasizes the importance of considering various factors when using online surveys for research.