Business, Management and Accounting
8 years ago

Consumers Prefer Randomized Prices, Leading to Persistent Retail Price Dispersion.

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SSRN Electronic Journal
A New Model of Persistent Retail Price Dispersion
Stuart E. Thiel

Paper Summary

Price differences between retailers persist, even online where searching is easy. This happens because people like seeing random prices rather than fixed ones. So, retail prices will always vary to some extent.

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