Business, Management and Accounting
8 years ago

Companies Embrace Marketing 3.0, Treating Customers as Values-Driven Collaborators.

Management for professionals
Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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Marketing 3.0 is a concept that many companies are adopting, focusing on treating customers as multi-dimensional individuals with values. This approach empowers customers to make purchasing decisions that have a global impact.