Total Responsibility Management: Safeguarding Companies from Public Backlash
The manual "Total Responsibility Management" explains how managing responsibilities to stakeholders and the environment is crucial for companies today. Just like how companies focus on quality to satisfy customers, they also need to manage their responsibilities to other groups. This manual provides a framework for companies to understand and improve their relationships with stakeholders and nature. It shows that companies must manage their responsibilities well to avoid negative consequences in the public eye. Managing responsibilities is not just about doing good deeds; it's about building trust and maintaining a positive reputation.