Business, Management and Accounting
8 years ago

Revolutionizing Marketing Culture: Tools and Strategies for Evolving Markets

Marketing fundamentals, 1999-2000
Geoffrey A. Lancaster, Frank Withey, Ruth Ashford

Paper Summary

The article discusses marketing fundamentals from 1999-2000, focusing on tools like marketing research, analyzing buyer behavior, product management, pricing, distribution, and promotion. It also covers planning, customer care, and the evolving market culture.

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