The article discusses managing quality in various aspects of business, including marketing, design, production, and after-sales service. It explores quality assurance techniques such as ISO 9000 standards, auditing, inspection, and statistical process control. The importance of effectively utilizing people in quality management is highlighted, along with different quality management styles from American, Japanese, and UK perspectives. Quality is emphasized as a key factor for prosperity, with discussions on quality-related costs, just-in-time production, and product liability. The article also touches on quality trends, challenges, and opportunities in the international market.