The article discusses the theory and practice of corporate communication from a Competing Values Perspective. It explores the importance of corporate communication as a field of study and a community of practice. The researchers introduce the Competing Values Framework for Corporate Communication, which includes different communication perspectives and approaches. The article also delves into strategic corporate communication, focusing on external image, internal identity, and functions such as media relations, investor relations, and government relations. Key findings include the significance of managing corporate identity, reputation, and relationships with stakeholders for the success of organizations.