Social Sciences
8 years ago

Consumer behavior in charge: How advertising shapes our purchasing decisions.

South-Western Cengage Learning eBooks
Advertising & sales promotion
Ken Kaser

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The article covers various aspects of advertising and sales promotion, including consumer behavior, marketing basics, product and price planning, distribution planning, and promotion planning. It discusses different advertising media, effective advertising strategies, communication of advertising messages, and management of advertising campaigns. Legal and ethical issues in advertising, multicultural marketing, and career opportunities in advertising are also addressed. The main goal is to provide a comprehensive overview of the advertising industry and equip readers with knowledge and skills for successful advertising and sales promotion practices.