The article discusses how public values are important in balancing economic individualism. It looks at cases where economic individualism affects policies and management. The researchers explore the concept of public interest and its challenges. They suggest a more practical approach to understanding public interest. The study also examines how values and collective action play a role in shaping public values. One example discussed is the controversy surrounding genetically modified foods and the Terminator gene. Overall, the article emphasizes the need to consider public values in decision-making processes.