Business, Management and Accounting
8 years ago

Customized Products Poised to Disrupt Traditional Supply Chains

1 view
Beyond the supply chain: an operations response system as an efficient means of implementing a "customercentric" market response
David Walters, Mark Rainbird

Paper Summary

Supply chain management is evolving to meet customer preferences for customized products and services. While some believe the supply chain can adapt, others argue for a more proactive response system. The article suggests that an operations response system could be a better fit for the dynamic marketplace, integrating technology with customer needs.

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