The article discusses how Quality Function Deployment (QFD) can help companies connect technology with market and customer needs. It explains how to create QFD matrices, expand on them creatively, and use them for product planning. The researchers also explore how to organize and launch QFD projects effectively. Additionally, the article covers the importance of understanding the Voice of the Customer (VOC) in product development. Overall, the focus is on using QFD to align technology with what customers want and need.