Business, Management and Accounting
8 years ago

The Marketing Glossary: Your Ultimate Guide to Mastering Effective Marketing

Choice Reviews Online
The marketing glossary: key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales
Mark N. Clemente

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The Marketing Glossary is a comprehensive guide to understanding key terms and concepts in marketing. It covers various aspects of marketing like advertising, sales promotion, and market research. The goal is to help people grasp effective marketing practices. The glossary is written by a marketer with extensive experience and input from specialists in different marketing areas. It contains over 1,400 essential terms for anyone serious about marketing.