"Marketing in Small Businesses" is a book that gives a simple overview of how marketing works for small businesses. It talks about how marketing can help small businesses, even with limited resources. The book focuses on marketing strategies, the importance of marketing information, and how marketing decisions are made for products, pricing, distribution, and promotion. It also covers topics like international markets, government markets, franchising, and technology. Throughout the book, there are examples and case studies to help understand the concepts better.