The article explores how knowledge and values are connected, and how AI can help manage knowledge better by considering both. The researchers make seven key points, each illustrated with a business case study. They show that knowledge and values are closely linked, and that understanding this connection is crucial for managing knowledge effectively. They also highlight how cultural diversity in the workplace can affect these connections. By creating and sharing models that incorporate both knowledge and values, companies can improve their understanding and management of knowledge. AI technology can play a key role in this process.