"The Internet Marketing Plan: The Complete Guide to Instant Web Presence" is a book that helps you create a comprehensive marketing plan for your online presence. It provides tools like forms, templates, and models to gather data, analyze market statistics, address budget issues, and implement your plan effectively. The book covers how the Internet fits into your overall marketing strategy, including advertising, public relations, and trade shows. The second edition includes the latest technologies and online marketing methods, real-world examples, and tools for determining your Internet marketing budget. The accompanying CD-ROM contains all the forms and templates from the book, as well as bookmarks to useful websites.