Business, Management and Accounting
8 years ago

Unlocking China's Market: How Multinationals Dominate with Cross-Cultural Strategy

Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research
Research on the Development of Chinese market Based on 4Ps Marketing Mix
Ke Hong, Lingyang Li

Paper Summary

The article discusses how multinational companies can successfully develop the Chinese market by understanding the cultural differences and using the 4Ps marketing mix. By analyzing the Chinese cultural environment and using case studies, the article shows how companies can create effective cross-cultural marketing strategies in China.

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