The article discusses how the idea of sustainability needs a new approach to truly benefit future generations in terms of the environment, economy, and fairness. The authors argue that many people talk about sustainability, but they don't all mean the same thing. They show examples of fake sustainability practices and call for a fresh understanding called "neo-sustainability." This new concept focuses on respecting the environment, recognizing its limits, and connecting environmental, social, and economic systems together. The article provides a wide view of sustainability, important for students, researchers, and those working to protect the environment.