Business, Management and Accounting
8 years ago

European countries adapt to BRIC multinationals, shaping global investment landscape.

1 view
RePEc: Research Papers in Economics
European investment promotion agencies vis-á-vis multinational companies from emerging economies: comparative analysis of BRIC investor targeting
Sergey Filippov

Paper Summary

Multinational companies from Brazil, Russia, India, and China are investing more in European countries. European investment promotion agencies are working to attract these companies by providing tailored information and setting up offices in BRIC countries. The agencies are adapting their strategies to the challenges and opportunities presented by these emerging multinationals.

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