The article discusses techniques, organization, and measurement in software engineering focused on reusing software components. It covers various aspects such as organizational structures for software reuse, building reusable assets, object-oriented domain engineering, application engineering, and managerial aspects like cost estimation and return on investment. The researchers explore technologies like Component-Based Software Engineering, Product Line Engineering, and COTS Based Development. The goal is to improve efficiency and effectiveness in software development by promoting the reuse of existing software components.