The article discusses how service industries can compete effectively in the modern era. It emphasizes the importance of customization in services and the need to balance commodity and service aspects. The key focus is on delivering services efficiently and building a skilled workforce. The researchers highlight the challenges of service delivery capacity, inventory management, and quality control. They also discuss the significance of pricing strategies and the role of government reforms in shaping the service industry. Overall, the article emphasizes the shift towards a service-oriented economy and the importance of adapting to this new era.