The article talks about using physics to study how people interact in financial markets. Econophysicists use concepts from physics to understand how investors, traders, and consumers influence markets. They view markets as complex systems made up of many 'economic particles' interacting to create market behavior. By analyzing huge amounts of market data, they try to identify common patterns called 'stylized facts'. These patterns help explain how markets work and how they change over time. The goal is to find new patterns and use physics-based models to understand and predict how markets behave. By applying physics techniques to financial data, researchers aim to reveal the underlying rules that drive market dynamics.