The article discusses how Russian corporations can make strategic decisions to increase their company's value. It emphasizes the importance of not just using standard methods, but also having tools to accurately assess the company's fair value. By diagnosing the factors that influence the company's value, managers can identify key areas for growth. This diagnostic process helps position the company and guides decisions that lead to real value growth. The study focuses on the financial and non-financial drivers of value to provide a comprehensive understanding for making strategic decisions.