The article explores how business strategies and performance measurement systems are connected. It looks at how strategies need to be integrated throughout an organization to be effective, and how management control must align with strategy to be useful. The researchers studied major Swedish firms and found that some combinations of strategies and management control work better together. They also found that different types of business strategies can change over time, but may not always be compatible within the same company. Additionally, the study looked at performance measurement in Nordic firms and found that a variety of measures are used, not just financial ones, to better reflect the company's strategy.