Legalized sports betting could revolutionize fan experience and industry revenue.
Sport fans' perceptions of the impact of the legalization of sport wagering on their fan experience were examined. The study looked at how personality traits like sport fandom and economic motivation influence these perceptions. The researchers found that the increased legalization of sport gambling could lead to changes in gambling laws, making it more accessible beyond current locations like Las Vegas. Some states are interested in legalizing sport wagering to gain tax revenue, but sport leagues fear it could harm their product.