The article discusses the need for a new approach to urban transportation planning that focuses on human values and societal goals. Traditional methods of transportation investment need to be reevaluated to consider broader societal impacts. New measures like accessibility, environmental effects, land use, and service quality are important in transportation analysis. The creation of new institutions is suggested to facilitate goal formulation across different agencies. Transportation planning plays a crucial role in helping decision-makers understand the implications of different transportation options. Various transportation models are used for evaluating system alternatives, but they have limitations.