Business, Management and Accounting
8 years ago

Outdated Sales Practices Stifle Business Growth, Experts Warn

MONTENEGRIN JOURNAL OF ECONOMICS
The Importance Of The Existing Paradigms On The Basic Principles Of Sales
Božidar Roca

Paper Summary

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The article discusses how changes in the sales industry have led to the need for new ways of thinking. By using scientific methods, researchers have found new patterns in sales that have not been explored before. This suggests that the field of sales, especially in terms of organization, needs to be reexamined. The researchers argue that the traditional ideas about sales may no longer be effective in today's world.