Business, Management and Accounting
8 years ago

Boost your business and profits with forward-thinking marketing strategies!

1 view
Prentice Hall eBooks
Marketing profesional services: for ward - thinking strategies for boosting your business, your image, and your profits
Philip, Hayes Thomas, Bloom Paul N. Kotler

Paper Summary

Professional services organizations need to adapt quickly to changing market demands. "Marketing Professional Services" shows how to overcome internal obstacles to reach potential clients. The book covers marketing basics, from analyzing the market to promoting services effectively. It offers tailored advice for various professionals like accountants, lawyers, and consultants.

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