Hydrogen is getting attention as a potential fuel, especially with increasing fuel prices. The European fuel cell bus trial has been extended, and talk of hydrogen-powered vehicles for the London Olympics is heating up. The UK is calling for more research on hydrogen for vehicles and infrastructure. This article explores what all the buzz around hydrogen is about and how Iceland has used it effectively. The goal is to learn from Iceland's hydrogen use to encourage similar efforts in the UK and other countries interested in adopting this fuel for transportation.