"Writing Business Plans That Get Results" is a practical guide on creating effective business plans. The author, Michael O'Donnell, provides step-by-step exercises to help you include all necessary information in your plan. The book helps you evaluate and present your company's products, marketing strategies, and financial needs. It also teaches you how to tailor your plan for different audiences and anticipate their questions. O'Donnell, a business consultant with experience in marketing and entrepreneurship, shares his expertise on structuring and packaging your plan for success. This comprehensive guide is essential for any entrepreneur looking to grow their business.