Strategic alliances are partnerships between companies that can greatly improve their performance. This book provides a step-by-step guide on how to design, manage, and evaluate these alliances. It shows how decision-making works at each stage of the alliance's life and gives real-world examples from around the globe. The book also talks about three key challenges that managers need to overcome to make their alliances successful. By following this framework, companies can make better decisions and achieve their goals through strategic alliances.