Unlocking Small Business Success: Key Strategies for Market Domination Revealed
The article "Small Business Marketing" covers various aspects of marketing for small businesses. It discusses the philosophy and process, information management, risk assessment, internal competence, market positioning, competitive advantage, marketing planning, product management, innovation, promotion, pricing, distribution, information operations, service marketing, and international marketing. The main goal is to provide guidance on how small businesses can effectively market their products or services. Key findings include the importance of understanding market positioning, managing information effectively, and assessing risks to make informed marketing decisions.