The article presents a method to understand how people make decisions when faced with uncertainty. The researchers studied how individuals in the U.S. population feel about uncertain events involving gains and losses. They found that people tend to avoid ambiguity for likely gains but seek it for unlikely gains and losses. Men and college-educated individuals are more averse to ambiguity. Ambiguity aversion for gains can turn into ambiguity seeking for losses. The study suggests that people's attitudes towards ambiguity can impact their economic and financial choices.