The article "Sales Management: Text & Cases" discusses different aspects of sales management. It covers strategic planning, market measurement, resource allocation, buying and selling, sales organization administration, recruitment, training, compensation, motivation, leadership, evaluation of sales organizations, and legal and ethical considerations in sales. The main goal is to provide a comprehensive overview of sales management practices. Key findings include the importance of strategic planning, effective resource allocation, proper training and motivation of sales teams, and the evaluation of sales performance for profitability.